Code Camp — Veronica Tello ← All work
Technical education

Running a coding bootcamp
for non-engineers

Code Camp is an internal bootcamp taught by engineers and open to non-technical employees. Over three years, the role expanded from running individual cohorts to restructuring the entire program and building a Teaching Assistant framework from scratch.

36
Projects demoed
47%
Application growth
~30hrs
Pre-curriculum
3
Years involved

Started as a program coordinator running end-to-end operations across three time zones. Left as the person who restructured how it ran, grew applications by nearly half, and created a Teaching Assistant role that didn't exist before — turning one immersive experience into an ongoing development opportunity for graduates. The changes weren't made by intuition. They were made by going directly to the people the program was supposed to serve and asking what wasn't working.

What I brought to this

Program operations Cross-functional stakeholder management Scheduling and workforce coordination Data-driven restructuring Documentation and process design ERG and community outreach Participant communications Curriculum support and TA framework

What I learned

When leadership is stuck theorizing, the answer is usually one survey away.

We had spent months in meetings trying to figure out why the program wasn't working the way we wanted. Too many seats in one location, not enough in another, scheduling that didn't fit people's lives. Everyone had opinions. I suggested we just ask. The pulse survey came back with clear, actionable data that cut through all of it. Sometimes the most strategic thing you can do is stop guessing and go directly to the people most affected.

Standardization is a form of fairness.

When each cohort was managed by a different person in a different location, participants had meaningfully different experiences: different selection criteria, different feedback processes, different Hack Week support. Moving to role-based admin wasn't just more efficient. It made the program more equitable.

Development requires intentional effort.

Code Camp was one immersive experience. But once it was over, how could we continue to give graduates the opportunity to use what they learned? Training in retail taught me that classroom learning is only one part. The best way to grasp a concept is to help teach it. The Teaching Assistant role was built on that principle: an opportunity to return post-graduation and offer support. The 70:20:10 learning model — which frames most development as happening on the job and through others rather than in a classroom — shaped every tool I built around this program. Formalizing the structure changed what it could offer beyond the classroom.


Three years, three phases

Each year brought a different challenge and a different scope of work: from running cohorts to rebuilding the infrastructure to creating a role that didn't exist before.

2023
Team Lead
Running the program
End-to-end operations across multiple cohorts

Managed the full application process, selection committee, ERG outreach, participant communications, Hack Week coordination, and the all-hands presentation where alumni shared their projects.

Managed application review and selection committee for two cohorts
Led ERG outreach campaign to drive applications from underrepresented communities, coordinating across six employee resource groups
Coordinated all logistics: access requests, computer setup time, workforce scheduling, and Slack channel management
Created Hack Week guide and presentation template; coordinated alumni demos at the all-hands
Co-presented Code Camp to the full organization to drive awareness and applications
32 applications received · 6 ERGs coordinated
2024
Team Lead
Restructuring
Rebuilding the program from the ground up

A 2023 retrospective surfaced three structural problems: documentation gaps, inconsistent cross-cohort experience, and a scheduling model that didn't reflect actual demand. The 2024 work was about fixing all three.

Designed and sent a pulse survey to the full organization to gather scheduling preferences and eligibility data before making any structural recommendations
Rebuilt the admin tracker: moved from location-based ownership to role-based ownership (pre-camp, during, post-camp) to create a consistent experience regardless of who was running each phase
Worked with engineering partners to integrate a shared project tracking system that both teams could use
Supported the creation of a curated approximately 30-hour pre-curriculum learning path to level-set incoming participants and improve class quality
Updated eligibility documentation and all participant-facing communications to reflect the new structure
47 applications received — up 47% from 2023
2025
Senior Team Lead
New infrastructure
Building the Teaching Assistant program from scratch

No formal TA role had existed before. The opportunity: leverage alumni knowledge as a structured support layer between participants who needed help and instructors who couldn't always be available in real time.

Wrote the full TA job description, defining responsibilities across before, during, and after camp, including Hack Week facilitation and post-camp curriculum feedback
Built the TA application form and selection criteria, including a skills framework spanning technical, mentorship, and project management competencies
Designed the TA role to develop the assistant as much as the participants, explicitly framing it as a leadership and career development opportunity
Established a feedback loop: TAs submit structured recommendations on curriculum, teaching methods, and student experience after each cohort
First-ever formal TA role — one per cohort

What changed

A program built for the people it was meant to serve

Applications nearly doubled after the restructure. The program expanded to include participants from Australia for the first time. Graduates now have a structured path back in through the TA role. And the pre-curriculum means new participants arrive more prepared, which raises the quality of the classroom experience for everyone. Every change was grounded in data and in listening — not in assumptions about what people needed.

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Quality Program